Well I think dat I ve touched dis topic before as well but m touching it one more time coz of what happened yesterday.
I was sharing my table wid 2 germans yesterday. It was a moment of pride wen he said dat they in Germany are very appreciative of d fact dat indians are making a car which is costing just 1800 euros compared to the 8000-9000 euros which der cheapest cars cost. What r dose enablers which made this possible. Cheap labour, material was dd answer my fellow indians gave.
But dis german had done his homework. He pointed out dat in Germany each and every car had 2 air bags for safety which seemingly is not d case wid Nano.Again Germans have ESP( Catalytic converter wd b d right word in dis case) in der cars which may not b d reason in Nano.
Well I told him dat Nano is complying wid Emission norms of India but as far as safety is concerned , I agreed dat norms are not as stringent as Europe and dis factor did play a very big role in bringing down d cost.
One of d person pointed out dat dese days cars of each n every brand are being manufactured in India but I knew d next question coming. How many of dem are of indian designs or indian cos.?? Well to out it shortly it was an embarassing situation.
I did point out dat India is coming up very fast and all dat hulla abt India Shining is due to increasing middle class. Though der r positive signs but still der r mnay sections of society who have not been touched wid this growth. Perhaps we can judge how much well distributed our growth has been if we can answer to d question german pointed out.
He observed so many 2 wheelers cycles, tutus( autos) on indian roads ( he was appreciative of some gud roads in India) . Nano is so much cheap but will these cycles , scooters motorcycles will be replaced by Nano in near future??? And if yes den to wat extent?? I think dat will take a long time and points us out the long way we wil have to go........
Again I was at pain to glorify Made in India brand which is again an aera we will have to work on.